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*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie s "How to Win Friends and Influence People" into a mega-seller. "How to Write a Good Advertisement, " Schwab s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales "How to Write a Good Advertisement" gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar."

It covers all of the new information in the Common Body of Knowledge updated in January 2012, and also provides two practice exams, tiered end-of-chapter questions for a gradual learning curve, and a complete self-test appendix. He thought he was marrying for love, but between his concern over his wife's spending sprees, rescuing her impulsive brother from one scrape after another, and attempting to prevent his own half sister from a disastrous elopement, it's no wonder the muchtried earl can't see where he's gone wrong ...Celebrate the 80th birthday of Regency Romance with great books from Sourcebooks Casablanca! "Georgette Heyer has done Boatbuilding Manual download ebook it again ... It's the sheer fun of reading on a high entertainment level. For such an experience, April Lady is tops. It's downright delicious." -CHICAGO SUNDAY TRIBUNE"

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Author: Victor O Schwab
Number of Pages: 246 pages
Published Date: 04 Jul 2013
Publisher: Echo Point Books & Media
Publication Country: United States
Language: English
ISBN: 9781626549623
Download Link: Click Here
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